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April 14, 2006

竹尾ペーパーショー。

毎年、この時期になると
表参道のスパイラル ガーデン&ホール
行われる、紙の専門商社「竹尾」ペーパーショー
紙の商社っていうと、なんかショボイ地味な
印象ですが、TAKEOを侮ることなかれ!
めっさお洒落な展示会なんです。

midoroは学生時代、リクルートかなんかの
就職情報誌でこの会社の存在を知り、
元々紙製品は好きだったので
ペーパーショーを見に行ってみたら、
予想外のセンスの良さに感動してしまい、
それからずっと毎年見に行ってます。

その後の採用試験は、筆記は辛うじて受かったものの、
面接で紙と竹尾への熱い想いを語り過ぎて
面接官に引かれてしまったという苦い思い出も・・。
でも、他社では数々の無礼・非礼を受けましたが、
この会社の対応の良さはトップクラスでした。
今でも竹尾の社風や扱う商品には憧れてます。

さて、ショーの内容ですが
「紙の可能性を探る」ことが目的であり、
毎年ごとにテーマが設定され、それに合わせて
新作紙の発表や紙製品の企画展示が行われます。
今年のテーマは「UNBALANCE/BALANCE」でした。
意味が良く分からんけど。

展示数自体はそんなに多くありませんが、
入場無料なこともあってか、業界関係者や
取引先企業、デザイン会社、学生などが多数訪れ、
近年は非常に混み合います。

今年は、1Fでありとあらゆる種類の
既存の紙を使った参考商品が展示され、
3Fでは、「こんなのあったらいいな、便利だな、
オシャレだな、紙でこんなことが出来るんだよ!」
という、紙を使った新しい商品やパッケージの提案を
著名デザイナーやCMプランナー、コピーライター、
大手企業などとコラボった形で行っていました。

プロダクトデザインやパッケージデザインに
興味がある方、書籍や雑誌が好きな方、
文具や雑貨が好きな方、お店やブランドの紙袋が
綺麗で勿体なくて捨てられない方、
本の装丁買いやCDのジャケ買いをする方、
お菓子や雑貨を「可愛いから」とパケ買いしてしまう方、
とにかくデザインで物を買ってしまうような方には
非常に面白いイベントだと思います。

つーか、これ、この場で売ってくれー!と思うような
素敵な試作品や展示物がわんさかです。
去年はレターセットやメモやファイルなどを、
入り口のスペースで販売していたけど、
(しかも遅い時間になると売り切れるほどの大人気)
今年はファイルだけの販売でした。

061f3

で、今年、midoroが気になった展示物は

①鳩サブレ型手提げ袋
Menu_toshimaya

鎌倉名物、豊島屋の「鳩サブレ」ですが、
なんと30cm以上はあろうかという
鳩型の「巨大鳩袋」にサブレが入ってます。
すっげ可愛い!何これ!こんなん実現したら
鎌倉行く度にサブレ買っちゃうよ!!
持ち歩くのが恥ずかしくて
男性客は減るかもしれませんが・・。

②ポップな印刷の和紙で包んだチロルチョコ。
チロルチョコが一気に高級ブランド化!!
味はともかく、見た目だけなら
10個1,000円で販売出来そうな勢いです。
紙1枚で一気に10倍の付加価値。

③手帳バインダーに綴じられる「薬リフィル」
バイブルサイズの手帳リフィルに
飲み薬が1粒ずつパウチされており、
薬を手帳に挟んで持ち歩くことが出来る。
飲むときは1粒ずつ切り離す。

④付箋のような紙製スタイ
赤ちゃんが胸元を汚さないための
エプロンですが、付箋紙のように何枚も重なって
くっついているので、1枚ずつ切り離して
ぺたっと貼って使うだけ。使い終わったらポイ。

⑤カフェのコーヒーの蓋。
スタバやタリーズでホットコーヒーを
飲み終わったあと、カップの蓋は不燃ゴミ、
本体の紙カップは可燃ゴミ、って分別するの
面倒じゃないですか?帰り際に手が汚れるし。
カップの蓋も、水が浸みない丈夫な紙で
作れるみたいです。いいなあ、これ!

ということで、こんなん文字で書いても
なんも良さが伝わりゃせんが、どうして商品化しないの?
ってくらい便利でお洒落な作品が
沢山並んでいます。例に挙げたのは
食品関係ばっかだけど、ファッション関係もあるよ。

063f1

ああ、毎年思うんだけど目録が欲しいです。
簡単な冊子は配られるんだけど、
こういう企画品は掲載されてないんですよね。
企業やデザイナーとのコラボだから、
権利関係で難しいのかしら。

もし、展示品の写真と解説が載ってて
700円くらいの目録があったら絶対買って帰ります。
プレス用のはあるみたいなんだけど。
毎年、これいいなあ!っていう作品があるのに
忘れっぽいので、翌年になると何も覚えてなくて悲しい。

将来、石油資源の枯渇も懸念されてるし
石油製品のプラスチックなんかは確かに便利で
安くて良いけれど、皆がその気になって、
本気で取り組もうと思えば、ほとんどの物は
紙で置き換えが出来るのだということが分かります。
紙ってそのぐらい高い技術がある。

そして、味気ないだけの工業製品パッケージを
綺麗な紙を使ってリデザインしてみると、
どれほど洗練されて美しく見えることか。
少し値段は高くなっても、こういう商品を買いたいです。

と、今年も感銘を受けて帰って来たんだけど、
あまりに混雑が凄まじかったので、楽しみが半減でした。
前はガラガラでゆっくり見られたのに、
ここ2、3年の混み具合は酷いです。

今日は美術系学校の生徒さんたちが
大量に見学に来ていたため、
メモを取るのに時間がかかるらしく、
お喋りしながら1つの作品の前に
長時間陣取っていたので非常に混んでました。

特に見学順路が設けてあるわけでもないので
導線は無茶苦茶だし、どの展示ブースの周りも
ぐるりと人に取り囲まれ、皆が別々の方向に
移動しようとするので、絶えず人にぶつかります。
作品なんて何も見えないし、人の間に入ることも出来ません。

10列ぐらいのブースを何度も何度も往復して
空いたスペースを見つけたら素早く潜り込んで、
それでも8割くらいしか見られなかった。
途中で疲れて嫌になってしまいました。

ここまでの混雑を想定して
セッティングしてないんだろうけど、
ブース間の通路が狭いので、行き来すらまともに出来ないし、
テーブルの上の説明文も文字が小さくて、
遠くから眺めるだけじゃ全然読めません。

人の背後からでも読めるように、もっと文字もパネルも
大きくして壁に貼るとかして欲しいです。
去年は大物作品が多くて、壁面展示が
主だったような気がするんだけど。
作品もテーブルじゃなくて、美術館のように
もっと高い位置に置いて欲しい。どうせ触れないんだし。

そう、紙製品なんて、触って何ぼだと思うんだけど、
触れられないものもあるんですよね。
貴重な試作品だろうから仕方ないけど、
どうせ触れられないなら、ガラスケースに入れて
皆に見えるよう高いところに展示して欲しいです。

帰りに紙のサンプルを貰って帰りました。
これが嬉しいんだ。別に何に使うわけでもなく、
またゴミが増えるだけなんだけど・・。
以前は豪華な見本帳がもらえたんだけど、
最近は来場者も多いからか、簡易版で
何枚か綴じてあるだけなんですが。
ちゃんとした見本帳は別途販売されてます。

ということで、今年の開催は明日までですが、
興味のある方は是非また来年!

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